Privacy policy

Last updated: 9 August 2026

This Privacy Policy explains how Seduxi collects, uses, stores and protects personal information when you visit our website, place an order, create an account, contact us or otherwise interact with our services.

Seduxi is an online fashion retailer operated by:

NOVAKRAZE LTD
Company number: 16403820
United Kingdom

Website: https://seduxi.com/

Email: info@seduxi.com

For the purposes of applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the relevant data controller is the business responsible for determining how and why your personal information is processed.

1. Information We Collect

We may collect different types of personal information depending on how you interact with Seduxi.

Information you provide directly

When you place an order, contact us, create an account or otherwise interact with our website, we may collect:

  • Full name

  • Billing address

  • Delivery address

  • Email address

  • Telephone number

  • Order details

  • Products purchased

  • Payment and transaction information

  • Customer-service communications

  • Information you provide when requesting a return, refund or exchange

  • Account information, where an account is created

We only request information that is reasonably necessary for the relevant purpose.

Information collected automatically

When you visit our website, certain technical information may be collected automatically, including:

  • IP address

  • Browser type and version

  • Device type

  • Operating system

  • Language preferences

  • Approximate geographic information

  • Referring website

  • Pages viewed

  • Products viewed

  • Time spent on pages

  • Website interactions

  • Cookies and similar technologies

  • Information about how you use our website

2. How We Use Your Information

We may use personal information for the following purposes:

Processing and fulfilling orders

We use your information to:

  • Process purchases

  • Confirm orders

  • Process payments

  • Arrange delivery

  • Provide order tracking where available

  • Handle returns, refunds and exchanges

  • Provide customer support

  • Communicate with you regarding your order

Operating our website

We may use information to:

  • Operate and maintain our website

  • Improve website functionality

  • Diagnose technical problems

  • Prevent fraudulent or abusive activity

  • Protect the security of our website and systems

Customer service

We may use information you provide to respond to questions, complaints, return requests, refund requests and other customer-service enquiries.

Marketing

Where permitted by applicable law, we may use your information to send marketing communications about products, promotions, offers and updates.

Where consent is legally required, we will obtain your consent before sending the relevant marketing communications.

You can unsubscribe from marketing communications at any time by using the unsubscribe link included in the communication or by contacting us.

Analytics and advertising

We may use analytics and advertising technologies to understand how visitors use our website, measure advertising performance and improve our marketing.

Depending on the technology used, these services may process information such as:

  • Pages visited

  • Products viewed

  • Purchases

  • Device information

  • Browser information

  • Approximate location

  • Advertising interactions

  • Online identifiers

Where required by law, we will request appropriate consent before placing or accessing non-essential cookies or similar technologies.

3. Legal Bases for Processing

Under UK data protection law, we process personal information using one or more lawful bases.

These may include:

Contract

We process information where it is necessary to perform a contract with you, such as processing and delivering an order.

Legal obligation

We may process information where necessary to comply with legal or regulatory obligations, including accounting, tax, fraud prevention and consumer-protection requirements.

Legitimate interests

We may process information where necessary for our legitimate interests, provided those interests are not overridden by your rights and freedoms.

Examples may include:

  • Operating and improving our website

  • Preventing fraud

  • Maintaining website security

  • Managing customer relationships

  • Improving our products and services

  • Measuring business performance

Consent

Where required, we may rely on your consent, including for certain cookies, marketing communications or other optional processing.

You can withdraw consent at any time.

Withdrawal of consent does not affect processing that occurred before your withdrawal.

4. Payments

When you make a purchase, payment information may be processed by third-party payment providers.

Depending on the payment method you select, your payment information may be handled by the relevant payment service provider.

Seduxi does not normally have access to your complete payment-card number or security code.

Payment providers may process your information according to their own privacy policies and applicable data-protection requirements.

5. Order Fulfilment and Delivery Partners

Seduxi may work with different fulfilment suppliers, warehouses, logistics providers and delivery companies.

Depending on the product and fulfilment method, we may need to share relevant order information with a fulfilment or delivery partner.

Information may include:

  • Name

  • Delivery address

  • Contact details

  • Order number

  • Products ordered

  • Delivery information

We only share information that is reasonably necessary to fulfil and deliver your order or provide the requested service.

6. Shopify and Service Providers

Our online store may use Shopify and other third-party technology providers to operate the website, process orders, manage payments, provide analytics, communicate with customers and support our business operations.

These providers may process personal information on our behalf or independently for purposes described in their own privacy policies.

We take reasonable steps to ensure that service providers handling personal information provide appropriate safeguards.

7. Cookies and Similar Technologies

Seduxi uses cookies and similar technologies to operate and improve the website.

Cookies may be used for purposes including:

  • Essential website functionality

  • Shopping-cart functionality

  • Remembering preferences

  • Security

  • Analytics

  • Performance measurement

  • Advertising

  • Understanding website usage

Some cookies are necessary for the website to function and cannot be disabled through our cookie settings.

Where required by law, we will request your consent before using non-essential cookies.

You can manage cookie preferences through our cookie settings where available.

You can also change your browser settings to block or delete cookies. However, doing so may affect certain website functionality.

For more information, please see our Cookie Policy.

8. Advertising and Analytics

We may use third-party services to measure advertising performance and understand how visitors interact with Seduxi.

These services may use cookies, pixels or similar technologies.

Examples may include advertising and analytics platforms used by online retailers.

Depending on the services active on our website, these technologies may collect information about:

  • Website visits

  • Products viewed

  • Purchases

  • Advertising interactions

  • Device information

  • Browser information

  • Online identifiers

Where legally required, non-essential tracking technologies will only be activated after obtaining the appropriate consent.

9. Sharing Personal Information

We may share personal information with trusted third parties where necessary to operate our business and provide services.

These may include:

  • Payment processors

  • Shopify and technology providers

  • Fulfilment partners

  • Warehouses

  • Shipping and delivery companies

  • Customer-service providers

  • IT and hosting providers

  • Analytics providers

  • Advertising platforms

  • Professional advisers

  • Fraud-prevention providers

  • Legal or regulatory authorities where required

We do not sell your personal information as a standalone product.

10. International Transfers

Some of our service providers, technology providers, payment processors, advertising platforms or fulfilment partners may process information outside the United Kingdom.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable UK data-protection law.

Depending on the circumstances, this may include relying on:

  • UK adequacy regulations;

  • Adequacy decisions or regulations applicable to the destination country;

  • International Data Transfer Agreements;

  • UK Addendums to appropriate contractual safeguards; or

  • Other lawful transfer mechanisms permitted under applicable law.

11. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

The retention period depends on the type of information and why we need it.

For example, order and transaction information may need to be retained for longer periods to comply with accounting, tax, legal and regulatory obligations.

When information is no longer required, we will take reasonable steps to delete, anonymise or securely dispose of it.

12. Data Security

We take reasonable technical and organisational measures to protect personal information against:

  • Unauthorised access

  • Loss

  • Misuse

  • Alteration

  • Disclosure

  • Destruction

However, no online transmission or electronic storage system can be guaranteed to be completely secure.

You should also take reasonable precautions when protecting your account and personal information.

13. Your Privacy Rights

Depending on the circumstances, UK data-protection law gives you rights including:

Right of access

You can request a copy of personal information we hold about you.

Right to rectification

You can ask us to correct inaccurate or incomplete personal information.

Right to erasure

You may request deletion of your personal information in certain circumstances.

Right to restrict processing

You may request that we restrict the processing of your information in certain circumstances.

Right to data portability

In certain circumstances, you may request your personal information in a structured, commonly used and machine-readable format.

Right to object

You may have the right to object to certain processing, including processing based on legitimate interests.

You can also object to direct marketing at any time.

Rights relating to automated decision-making

You may have rights relating to certain automated decision-making and profiling where applicable.

These rights are subject to certain legal exceptions and limitations.

14. How to Exercise Your Rights

To exercise your privacy rights, contact us using the details below.

Please include enough information for us to identify your request and verify your identity where reasonably necessary.

Email: info@seduxi.com

We will respond to valid requests within the timeframe required by applicable data-protection law.

We will not normally charge a fee for exercising your rights. However, applicable law allows us to charge a reasonable fee or refuse a request in certain circumstances, such as where requests are manifestly unfounded or excessive.

15. Children's Privacy

Our website is intended for general consumers and is not specifically directed at children.

We do not knowingly collect personal information from children where prohibited by applicable law.

If you believe that a child has provided us with personal information improperly, please contact us so that we can investigate and take appropriate action.

16. Third-Party Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, content or security of third-party websites.

We recommend reviewing the privacy policy of any third-party website before providing personal information.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, services or legal requirements.

The updated version will be published on this page with the revised "Last updated" date.

We encourage you to review this page periodically.

18. Complaints

If you have concerns about how we process your personal information, please contact us first so that we can investigate and attempt to resolve the issue.

You also have the right to complain to the UK's data-protection supervisory authority.

The supervisory authority is the Information Commissioner's Office (ICO).

You can find information about making a data-protection complaint through the official ICO website.

19. Contact Us

If you have questions about this Privacy Policy or how Seduxi processes personal information, please contact us:

Seduxi
Operated by NOVAKRAZE LTD
Company number: 16403820

Email: info@seduxi.com

Website: https://seduxi.com/

Registered office: [CONFIRM CURRENT REGISTERED OFFICE]

We aim to respond to privacy enquiries as soon as reasonably practicable.